Is 24/7 applicable to services or can it be applied to personal cases?

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24/7 is a business term as well as a usage in customer care, but 24/7 is also a term that is applied in personal and emotional situations. It is used by people to mean constant activity or feeling as in "I worry about this 24/7" or He practices 24/7. At times it can be physical, yet in many cases it is a mere exaggeration to demonstrate passion or commitment. It can be used by friends as a joke at the cost of a person who spends all his time playing video games or checking social media. It is a flexible term that is used in all serious and informal cases in the day to day life. Know more about what does 24/7 mean